Video has become an essential aspect of digital marketing strategy for businesses of all types and size. When you capitalize on the power of video, you’re charting a new course toward growth and success for your business. Anchor’s aweigh!
Video is the Powerhouse of Digital Marketing Strategy
People—your customers—view more video than other sources of digital information. In fact, video has become the preferred form of information, explanation, and entertainment across digital platforms. If you’re not using video, you are failing to tap into the powerhouse of effect digital marketing strategy.
When a video is done right—creative, concise, engaging, and professionally produced—it does several things for your business website and the growth of your business:
- Video allows you to tell your brand story: Who you are, what you do, what makes you different.
- Consumers love video because they are convenient to watch
- Video gives consumers a sense of who they are going to be hiring, working with, or buying from. A well-done reel creates an impactful personal connection.
- No matter the product or service, video can make the intangible, tangible and that supports your sales process.
- Video draws traffic to your website, hooks visitors to remain on your site longer, and encourages them to engage with your content.
- Professional video sets you apart from your competition.
Behind the Scenes: Qualities of Effective Business Video
There is so much to be said for what goes on behind the scenes in developing an effective video to promote your business online. Here at Hooked Marketing, we believe in keeping things “reel” and keeping them simple. When we work with clients on video creation, we aim for:
- creative, well-written scripts
- professional filming and production
- strategic placement
You’ll hook more customers with a creative approach to telling your brand story. If you aren’t sure what that is, don’t worry: Our team of creative content developers will help you discover it. While not every word has to be scripted, you do need to have a solid approach to what is going to be said, how it will be delivered, and what imagery and sound will go along with the words. The lure might be humor, education, enlightenment, or a more serious approach depending on the purpose and personality of your business. No two videos will ever be alike.
You don’t want a video filmed in your kitchen using your phone. To really engage potential customers, your video has to professionally filmed, edited, and produced. From staging to sound quality to on-site filming, the Hooked Marketing Video Production Team provides you with a Hollywood-style movie-making experience.
The most amazing video content on the planet won’t reel-in new customers if no one ever sees it. Video has to be strategically placed. This means getting your video not just on your website, but out on the platforms where your customers hang-out. This could be Instagram, Facebook, Twitter, YouTube, or any combination of these and other platforms. Knowing your customer base inside and out will be instrumental in the strategic placement of your promotional videos.
Four Types of Business Promotional Videos Every Business Needs
An “about us” video can be a lively introduction to your business, but that alone is not going to draw in a solid stream of customers. If you really want to hook new clients, and keep repeat business swimming toward your company, you’ve got to diversify the types of video marketing that you utilize.
The four primary types of business promotion videos are:
- Testimonial Videos
- Drone Videos
- Commercials
- Fun Branded Videos
1. Testimonial Videos
This type of video brings those raving customer reviews online in a powerfully effective way. Seeing and hearing a testimonial (versus just reading one) helps potential customers feel connected to your brand and helps build trust in your business. In short, a testimonial video is an intentionally produced video of a customer or client praising the product or service you offer with the aim attracting new customers.
When preparing for a testimonial video, keep in mind that the person who speaks on your behalf becomes a representative of your brand.
You want that person to honestly convey:
- who they are and how they got started with your product or service
- how the product or service helped them solve a problem/made their life easier, etc.
- what they like about your company, product/service
If applicable, your spokesperson can comment on how your company compares to others in the field.
Remember: people trust other people in who they can see themselves. A testimonial video provides a personal connection and way of seeing “someone just like me” or “in my same situation.”
2. Drone Videos
One of the newer video technologies that is rapidly expanding involves the use of drones. With a drone video created by Hooked Marketing, your business will be seen, literally, from new angles and perspectives. Whether you are filming an area, an event, or a product, the views shot from a drone are incomparable to typical video shoots. The drone’s ability to zoom out, go above, around, and zoom-in yields a truly unique and powerful business marketing video.
Businesses can benefit from drone videography in many ways:
- Give clients a bird’s eye view of your product or service
- Feature the action that takes behind-the-scenes at your business
- Live stream events and the inner workings of your business
- Entertain your clients with fun and exciting endeavors caught by drones
- Highlight your business involvement in the local community
Those are just 2 of the 4 types of promotional videos that can build your brand and reel in new customers. We’ll tell you all about the other two types of video, commercials and fun branded video, in our next blog post.
Who’s at the Helm of Your Digital Business Strategy?
Just remember, when it comes to hooking clients on your brand, you’ve got two seconds to capture their interest. You need those first two seconds to reel them in with words, images, and audio that both represents your brand and sets it apart from the competition. With our strategic marketing services, Hooked Marketing is able to capture your company’s essence and lure the attention of potential clients, increasing your online visibility and driving sales. If that sounds good to you, contact us today to set up a consultation.
With Hooked Marketing’s Video and Content Crews at the helm of your digital business strategy, you’ll elevate your business’s potential to sail into more profitable waters (without getting eaten by the sharks).