Whenever you need information about anything, you search the internet, right? Well, did you know the way you see those companies pop up online is through an expertly designed and optimized website? That’s precisely how you find the information you need to answer your questions and find the companies that deliver what you need.
These professionally developed sites do more than that, though. They allow your business to build brand awareness, provide a company vibe, establish company authenticity, and help your business locate new clients and drive sales.
The first step in determining your company’s site’s needs is to know what type of website is necessary.
Get to Know the Three Types of Websites
Are you selling online, or do you simply need to inform people about your company? Perhaps you are promoting a service that takes a bit of training for the customer to understand all you do.
What are the reasons you have come up with for needing a website? While it’s true that your business needs an online presence, you will want to determine the best type of website for your particular needs.
Listed below are the three types of websites Hooked Marketing recommends most often.
Lead Generation Websites
Hooking new clients with dynamic, attractive, organized, and visitor-focused websites are the heart and soul of Hooked Marketing. When you express the desires and goals you have for your company and turn the crew at Hooked Marketing loose, you will be astonished by the results.
Not only are these sites visually appealing, but they establish online credibility and provide needed information to your clients. When you can convert and assist your clients, you win every time.
Want to convert more potential clients into well-established lifetime clients? Here are a few ways the Lead Generating websites by Hooked Marketing can help you accomplish that goal.
- Provide educational materials via blog posts and landing pages.
- Offer free downloadable content to keep clients hooked.
- Utilize CTAs (calls to action) to take potential clients to the next step.
- Convert visitors into sales customers through easily navigated pages and information.
With quality content, searchers will be continually drawn to your site. And after all, that is the ultimate goal.
One more thing… the lead generation sites do require a bit more time to create. Because they are content-rich, the site will take additional research, planning, design consultation, and strategic design than the simpler website designs. What’s more, they require a management crew to continually adjust and develop marketing plans for your company. It’s no big deal, though, as that is what Hooked Marketing does every day.
To talk about your idea for lead generation and your website, contact Hooked Marketing today.
Information or Brochure Websites
Say your site is primarily to inform the public you are here. Perhaps you would like to include some testimonials or reviews and maybe end the whole thing with some contact information. Then an information or brochure website may be just the right fit.
The desire for an online presence for any occupation is real and admirable. An informational/brochure style site is precisely that, and it is cost-effective. Because they are more specific sites to create, they take less time and maintenance and end up costing you a bit less.
However, these are the sites you tell someone about, so they know who you are, and that is about all. If you want hard-hitting, sales-driving content, this is not what you are looking for. To be clear, Information or Brochure style sites provide a glimpse into who you are and what you are all about.
Potential clients will observe, learn, and decide to contact you through this type of website design.
If an informational or brochure style site is what you need, the team at Hooked Marketing will hook you up in no time.
If you’re selling anything via an eCommerce website, you will need to structure the site with security in mind. The truth is, your clients will be giving you their personal payment data. So, your first order of business will be to work with a professional who can structure a site to sell your products and protect the payment data entrusted to you. That professional company is Hooked Marketing.
Planning your professional eCommerce site is cost-effective compared to the cost and upkeep of a physical location or storefront. Being confident in the site’s online security, fraud prevention, data privacy, and inventory control is imperative to your success online. Reputation is critical here, so don’t skimp on this professional assistance.
What Hooked Marketing Does for Your Website
When you get hooked up with the top marketing service, Hooked Marketing, our website design crew will work diligently to build a structure on which you can have full control. Once created, you can even customize the site; it’s yours to change, improve, and add to. Our expert team designs sites that follow the below guidelines.
- Designed on WordPress
- Make it Mobile First
- Add a Custom Photo Gallery
- Utilize techniques like SEO Content Writing, Calls to Action, and Sharing Tools
Owning your website means you have creative control; we implement proper techniques to make it successful. We believe your website should be as exciting and unique as the goods and services you offer.
In our One-on-One Brainstorming Sessions, be prepared for lots of questions. We want to pick your brain to make sure we build a site that truly reflects your skills and capacities. It should be a reflection of you and your goals for the company.
Designed on WordPress: Hooked Marketing builds websites in WordPress. This universal platform is popular, well-supported, and easy to learn. Our design crew will work with you to show you what aspects of your site you can easily adjust through our one-on-one training. For example, if you want to add a photo of the work you have recently completed, you will know how.
Make it Mobile First: Your website will be designed Mobile First. That essentially means we ensure the design capability is optimal for viewing on a mobile device, most importantly, then adjusted to be viewed on a computer. Most people search on mobile devices, so we want your site to look stellar on the phone.
Add a Custom Photo Gallery: In addition to building the fundamental structure of the site, Hooked Marketing can provide you with customized data featuring photo galleries of your business, services, product, and photos to draw customers further into all your business offers.
Utilizing Customized Techniques: When we hook you up with a custom-designed and written website, there are many behind the scenes techniques we use to make your site a huge success. Actually, there are too many professional tips to begin listing here. Not to mention, that is why you hire a marketing company, so you don’t have to learn all of that. But in the meantime, know we will equip your site with the following expert techniques.
- SEO Content Writing to draw visitors in and educated your clients, ranking your company on search engines, and validating your business.
- Calls to Action take the casual reader to the point of decision. We will bring all our experience to ensure they click that button.
- Sharing Tools allow you to communicate with your designer and share with your clients.
All these and more are the expert techniques used by the crew at Hooked Marketing.
Reel ’Em In with Hooked Marketing’s Website Design and Development
When you think about how your website could be the first thing a searcher learns about your company, you get just how critical a visually appealing and optimally content-packed site can be. It should compel them to read on and convert them into lifelong customers.
At Hooked Marketing, we want nothing but the best for your business. Your success is our success.
When you are ready to exceed your sales goals and overflow with business, you may need to hire more employees! Determine which website type fits your needs and contact the friendly crew at Hooked Marketing.