Are you looking for ways to organically increase your blog traffic? With so much noise online, many business owners believe that you must resort to pricey ads for promotion. However, this isn’t necessarily the case.
You don’t have to give up on tried-and-true methods of naturally increasing your blog traffic. With a bit of creativity, you can breathe new life into old techniques to generate some new traffic. Hooked Marketing can help! Here are several ways to put a new spin on old blog promotion tricks.
1. Post Your Blog Content More than Once on Social Media
Many small business owners are under the impression that posting your blog on social networks is a one-and-done operation. After you finish writing your blog, you log into several social media profiles, post up your link, and watch the magic happen–or not.
To get more reader traffic out of your social media efforts, consider linking to your blog post multiple times. This is not the same idea as spamming; your postings will be strategically timed and relevant for your audience.
This strategy is quite effective, with multiple case studies supporting the idea of reposting content. With this technique, you can even work on split testing by posting at different times of day. This split testing can help you understand what kind of content clicks with your audience, all while boosting your blog traffic.
Unless your particular blog post is clearly outdated, mostly any blog topic that you create is fair game to share down the road.
2. Encourage Engagement on Social
If you are already posting your link — and only your link — on multiple occasions, this may be part of your problem. While blogs can absolutely drum up engagement, sometimes you need to take a few extra steps to encourage conversation.
When you share a link to your blog post, don’t just copy/paste and go on your way. Encourage your audience to click on your link by:
- Asking questions about your article
- Including a unique teaser line
- Ensuring that a graphic appears with your link
- Tagging relevant people or companies to increase sharing
You can score some extra traffic flow on social platforms just by implementing a couple of these quick techniques.
3. Understand Your Target Audience
When it comes to increasing traffic to your blog, your audience holds the decision for choosing to click your links. When you understand who your audience is and where they spend time online, it will increase your chances of generating additional traffic.
Not to mention, your core audience are the people who are most likely going to share your content. Your core audience can help reach outlying people who may be interested in your product or service.
4. Do Your (Keyword) Research
Another option to increase your blog traffic naturally is through the search engines. In order to achieve this, you want to make sure that your keywords are actually being searched for in the first place.
Using a top-notch keyword research tool such as SEMRush can give you an overview of what your customers are searching for. While your content strategy should center around keyword research on its own, knowing your top keywords can give you ideas of what kind of content to create.
Above all else, be sure to implement your keywords in the most natural way possible. Not only does this establish a better connection with your audience, but it also ensures that your efforts will not be penalized by frequent Google updates.
5. Choose the Right Topics
Many business owners aren’t sure how to choose topics to increase your blog traffic. There are several ways to approach topic research. If you are unsure of how to get started, let Hooked help you out!
- Trend analysis: Stay updated with the latest trends and industry news to identify topics that are currently popular or gaining traction. Consider setting up trend alerts on Google Trends. Creating content around trending topics can attract more readers, as customers are actively searching for information related to those subjects.
- Content gap analysis: Analyze your competitors’ blogs and identify content gaps that you can fill. Look for topics that have not been extensively covered or provide a unique perspective. By addressing these gaps, you can attract readers who are searching for specific information that is not readily available elsewhere. If this sounds too tricky, contact us for help!
- Evergreen content: Incorporate evergreen topics into your blog strategy. Evergreen content refers to timeless topics that remain relevant over an extended period. Such content continues to attract traffic and generate interest long after its initial publication, providing a steady stream of visitors to your website.
6. Offer Your Expertise
Opportunities to promote yourself without paying a dime are everywhere, especially when it comes to offering your expertise. Search around on social community websites such as Quora or Reddit and discover a few topics in your niche. You can also share your blogs on Facebook groups, but be sure to read the rules before doing so.
From there, offer your best advice and expertise for those answering questions. The key here is providing a link back that points to your blog. Linking to specific blog posts are best; the more relevant data that you can provide, the better chance that you will have click-throughs from potential readers.
7. A Little Bit of Link Loving
Circling back to SEO-based opportunities of increasing your blog’s traffic flow, building a series of solid inbound links can help naturally drive traffic to your blog. However, there is an art to building links that matter, and it all boils down to quality content.
In order to build the most natural links possible, offer content that is valuable in the eyes of your customers. Content that stands as educational, entertaining, and engaging is easy for your audience to link (and like).
A bonus to creating this kind of content is that it scores on social media as well. If your content is good enough to generate some inbound links, you can bet that it is good enough to be shared on social networks.
8. Leverage Your Email List
Does your website have a newsletter? If not, it’s time to get the ball rolling and connect to your audiences’ inboxes. While spamming is never a recommended technique, most people appreciate free tips and advice straight to their email inbox.
However, you can also leverage your email list to highlight your blog and drive additional traffic. Newsletters are perfect for this, especially when they contain helpful and high quality content.
Organically Increase Your Blog Traffic with Hooked Marketing
From selecting the right topics to optimizing your blogs for SEO, Hooked has what it takes to increase your blog traffic. If you are a service-based business looking to generate leads from blog posts and increase online visibility, you’re at the right place. Contact us today to hook more customers with awesome blog content!