What Exactly are PPC Ads?
When searching a topic on Google, you will notice the top three or four results say Ad in front of the site address. That is what a pay-per-click advertisement looks like on Google.
PPC is a tool used by marketers and their clients to drive traffic and conversions utilizing search engines. Basically, it helps your business get noticed and build an online presence. The reason it is called pay-per-click is simple. Each time someone clicks on the ad, the marketer pays a fee for that click.
What’s more, this form of advertising allows for a more in-depth level of targeting to get your ad in front of the right potential clients. These clicks will in turn assist you and your marketing firm in gathering data insight for your business. This way, the marketer can learn what is working for your company and continue to tweak your ads to fit the searches being conducted every day.
The Benefits of Using PPC Ads
If you are thinking about using PPC ads for your business, you will want to know why to invest in the technique. Your Hooked Marketing crew can absolutely go over all of that. But to start, let’s go over a few of the more apparent benefits of using PPC Ads.
- As soon as your ad goes live, you will begin to get clicks increasing your company’s visibility.
- PPC Ads can be measured and tracked, thus improving your experience with PPC.
- Customers can be targeted using interests, gender and/or age
- PPC can accommodate any business type and format.
- You are in full control of the timing and cost of the ads.
You see if you are very busy and need to hire more workers, then good for you. You may not need a PPC Ad at his time. However, if you find your company in a bit of a dry spell, PPC would work perfectly for you.
Where Will Your Ads Be Placed?
As a marketing technique, PPC Ads can be placed on several different platforms. Within those platforms, there are formats to be considered. Which one is best for your unique business is up to you and your Hooked Marketing Captain. He will help you determine the best way to hook clients and reel them in for the catch using one or more of the following.
- Search Ads
- Video Ads
- Display Ads
- Shopping Ads
- Social Media
There is an advertisement type for each kind of business, whether service or sales driven. The platforms Hooked Marketing utilizes the most are listed below.
Google Ads
Google Ads reaches the largest audience of potential customers. And they offer several ways to customize your ad. Your professional crew at Hooked Marketing will guide you through the entire process. We focus on getting leads for our clients while improving your ROI. As soon as a potential client searches your field of expertise, we want your ad front and center for them to simply click on and learn all about why they should choose your company.
With Google Ads, you can run retargeting ads, display ads, video ads and regular search ads. There are many ways to use Google Ads to your benefit.
Facebook Ads
Over 2 billion people per day use Facebook. It is the number one social media site for businesses to this day. No matter the business type you conduct, Facebook has a format to fit. Hooked Marketing will set up your Facebook to be compatible with our social media marketing tools. And, Facebook can run both static and video ads to suit the goal you have for your ad.
Hooked Marketing will create the ad you are thinking of and help you gain loyal followers and clients.
Retargeting Ads
Unfortunately, so many people leave a site without ever deciding on a purchase. That is definitely not what you want for your company. Retargeting ads can help with that. Running a business online can be tricky. That is precisely why the crew at Hooked Marketing is always keeping in touch with the clients and the current marketing trends.
Hooked Marketing will use retargeting for long-term business strategy. You can promote the best seller or key service with this technique, building additional brand awareness. In a simple explanation, here is what retargeting is.
- A person visits your site.
- Then they begin seeing your services or products on other pages.
- Finally, they have seen your name enough to gain trust in the product’s validity or service and are ready to purchase.
- They are Hooked!
It is that simple and Hooked Marketing will get it all set up for you.
Video Ads
The benefit of a video ad is for information and engagement. They are mostly used for likes and comments. You see, video ads beg the scroller to stop and pay attention. They are another lure to place in your tackle box of marketing ideas. When you utilize video ads, you speak to a different group of people than the quick scroll and clickers of the internet.
Hooked Marketing wants to ensure all types of consumers are targeted in the campaign we package for you. We will bait the hook; all you have to do is reel ’em in.
PPC Ad Management with Hooked Marketing
It is nothing but a cane pole and worms, but it is the best.
If your marketing management team does not track the effectiveness of your ads, you will never know which part of the campaign is most effective and which needs improvement. Hooked Marketing is continuously on top of the current marketing trends, hottest keywords, and top searches that will bring more bites to your pay-per-click advertising. In fact, it is one of our specialties.
Gaining control and insights for your company is crucial to the growth and sustainability of your endeavor. With Hooked Marketing, you have full control as we help you design the marketing that is custom to your goals for the business. YOU are the boss, and Hooked Marketing can promote you to the top ranks with search engines. We are your partner in internet success and advertising awareness.
Let us come alongside you and your company for increased traffic and driving sales.