Do you want to know if your website, search keywords, and campaigns are driving phone call conversions to grow your business? You can set up a beautiful website, select logical keywords, and run a Google Adwords, PPC, or Facebook campaign. Do you know if they are actually working on your behalf to bring in new clients? Google Analytics helps you determine the statistics on how successful your plan is each month. Call Tracking can be an added bonus to finding out what is working and what isn’t working.
What is Call Tracking?
Call Tracking is defined as the process of determining how callers found your business online. Your marketing expert can use call tracking data to measure the success of advertising campaigns and optimize future initiatives.
How it works?
Your website developer inserts a tracking phone number on your website, landing pages, emails, and in your paid ads to see which of your marketing efforts are producing results.
The software records information about your incoming telephone calls from this specific tracking phone number and on some software even the actual conversation. With Call Tracking, you can also listen to the staff’s call for training purposes. Call tracking conversion data will feed directly into your Google Ads and even optimizes your PPC call tracking campaigns so you can track phone calls as conversions.
How it works?
For any business to succeed, you need both a great website and great tools to analyze its success, such as Call Tracking to measure online traffic and customer data to increase and improve sales.
Call Tracking Features
These are some of the features of a Call Tracking System for your website:
- Track phone calls with website success
- Measuring marketing ROI
- Call recording
- Dynamic number insertion to track the call’s source
- Agency call tracking
- Quick setup
- Keyword Call Tracking
- AdWords Call Tracking
- Dynamic Website Call Tracking
- Static & Offline Call Tracking
- In-Depth Caller Context
- Custom call flows
- Local and Toll-free numbers
- Visitor & Keyword-Level Tracking
- Campaign-Level Call Tracking
- Multi-Channel Call Attribution
- Call Analytics Dashboard
- Email Notifications
- Visitor Timeline
- Call Scheduling
- Interactive Menus
- Simulcall (Calls sent to multiple phones)
- SIP Routing
- Call Follow Up
- Lead Capture
- Outbound Call Tracking
- Advanced Reporting
Call tracking has powerful features that allow your business to understand prospective clients and their behavior. Then, you can customize your marketing strategy to meet your goals.
The call recording feature allows easily qualifying leads, coaching the staff, and improving customer service. Call tracking tools also allow managing multiple locations, clients, or even companies from a single account, helping businesses to improve ROI.
The solutions also help identify which marketing channels are producing more calls and also measures phone leads received from offline marketing efforts such as radio, TV, direct mail, newspaper, and brochures. Knowing more about the customer ultimately results in more closed deals and enhanced revenues. This vital information gathered from call logs, ad campaigns, email accounts, and premium caller ID databases offer in-depth and contextual details about callers.
The Call Analytics Dashboard provides unprecedented details about individual calls and helps visualize trends and understand high-performing campaigns. Email notifications keep users in the loop all the time and allow them to see when leads come in. The visitor timeline shows how visitors browse the website and what specific pages they have been reading and what actions they took after the call they make. This makes it a lot easier to identify the webpages that deliver the most phone calls. The Call Tracking software can be integrated with a large number of marketing, sales, and analytics software, including Google Analytics & AdWords and Salesforce. It also supports call follow up, SMS, voicemail transcription, and lead capture.
If you are not using a Call Tracking System to grow your business, give us a call at 727-33-5270 to discuss implementing it immediately to help you understand your prospects, and grow your business?
Contact Hooked Marketing to help you get more clients and visibility for your business. If you haven’t entered into the website blog arena, or you do not have time to write and post consistently to get good results, give us a call at 727-333-5270 to discuss how we can help you.
Hooked Marketing is based in beautiful Florida just north of Clearwater & Tampa Bay in Palm Harbor. Specializing in marketing, more specifically Organic SEO, AdWords Management, and Website Design. When hiring a local marketing team, you look for experience. Hooked Marketing has experience acquired from hundreds of web designs and marketing campaigns managed over the past 14+ years. Need help setting up a website for your business? Contact us today to get started.