A call to action is defined by giving the user instructions to provoke an immediate response. Usually, a CTA is in the form of a “call now, read more, sign up”. These call to actions usually direct the user to respond while you collect information such as an email, phone number or even them contacting you.
How can these call to actions be used on your website?
- New service announcement
- Promote a monthly special
- Newsletter signups
- Submit a lead generation form
- Sign up for a service
- Download a PDF
- Like or share an article or post
- Learn more about an event