Mobile phones and web browsers give businesses a ton of location data to make marketing decisions with:
Geomarketing uses that data from mobile phones and web browsers to help consumers make buying decisions.
What is Geomarketing?
Optinmonster.com defines Geomarketing as “integrating geographical data into marketing to deliver marketing messages related to your target audience’s location. Geomarketing can include:
While mobile and web users may report their location as part of interacting with a company’s site, locations can also be detected by GPS, IP address, or even cell phone towers”.
“By textbook definition, geotargeting is the practice of delivering content to a user based on his or her geographic location. This can be done on the city or zip code level via IP address or device ID, or on a more granular level through GPS signals, geo-fencing, and more. Marketers geotarget users on their always-present mobile devices because each person’s location has something to say about their environment and their mindset at a given time — which makes it easier to deliver relevant ad content. The idea is that the more relevant an ad or offer is, the more likely it is to drive what the marketer wants: a sale. The central idea behind geotargeting is that understanding a consumers real-time — or past —location helps marketers achieve the holy grail of delivering the “right message at the right time,” explains Geomarketing.com.
Marketing professionals know that Geo-marketing is not a short-term marketing strategy, nor is it a campaign just by itself. It is used to determine strategies and create campaigns.
Need a real location
“Geomarketing can be particularly useful to social media marketers if you are a business with a real location, as opposed to a business based solely online. For most businesses, geomarketing involves a teaser deal that attracts residents or out-of-town visitors who “check in” online or with a mobile device when they arrive at the establishment. This concept is particularly attractive for events, tourist sites, restaurants, and entertainment venues. Almost all these services notify their subscribers by text message or on their mobile sites whenever an offer is available nearby. Each service operates a little differently, with some offering virtual badges as a reward, while others offer special discounts to repeat customers (those who check in most often) or first-timers,” explains Dummies.com.
In addition to being popular, Dummies.com describes that:
How to Use Geomarketing As a Small Business?
As IBIS Studio explains “there are several ways that you can use geomarketing even if you’re not a very large company, including local SEO trends and searches, Google AdWords, and social media. Here are some things you can do to take advantage of these tools:
If you want to discuss geomarketing for your firm, give Jeff Smith a call at 727-333-5270?
Contact Hooked Marketing to help you get more clients and visibility for your business. If you haven’t entered into the website blog arena, or you do not have time to write and post consistently to get good results, give us a call at 727-333-5270 to discuss how we can help you.
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