Why do I need to create a vector image for my logo?

We’re asked this question all the time.

A few reasons. When creating a business it’s important to spend money where it’s needed and cut out the extra expenses. The logo is the face of your company or brand. So having a strong logo is important to the business process. Now, why do you need a vector image? Well, a vector image is created so it can be expanded or shrunk and still retain the high quality. Which means you’ll be able to use the logo from a business card and expand it all the up to a billboard. If the logo is just created in Word or Photoshop you won’t be able to use it on everything even if it’s just a t-shirt. So in short, you’ll want to ask your logo designer if the end product will be in a vector format.